Ad-Lib secures £4.6m Series A investment from Fog City Capital to fund international expansion and product development.
The London-based marketing technology platform has raised Series A funding from Fog City Capital to fuel its expansion into the United States.
Ad-Lib provides a creative management platform that connects creative and media workflows for global brands through intelligent automation. The company operates across digital channels to help major advertisers produce and optimise ad campaigns efficiently.
Ad-Lib has secured £4.6m in Series A funding from Fog City Capital to accelerate its international expansion and technology development. The capital will support the opening of a New York headquarters alongside a push into the US market, while also bolstering the senior leadership team and operations across EMEA and APAC.
Founded in 2017, the marketing technology business operates an artificial intelligence platform designed to streamline digital ad workflows and automate asset creation. The fresh financing will enable the company to further refine its core technology and scale its offering for major global brands.
Investor perspective
"We were blown away by Ad-Lib’s technology and the rapid traction they are getting with large brands for whom the seamless integration of the creative and media buying processes in their advertising is a major pain point. We’re delighted to back Oli and his incredible team of creative and mar-tech experts in their ambitious plans to further disrupt this space."
Ravi Bhaskaran
Partner, Fog City Capital
Use of funds
- 01Continue product development
- 02Expand into international markets
- 03Grow the team