Bethnal Green Ventures led the pre-seed round, with participation from SFC Capital, SCE Freiraum Ventures, Cranfield University Seed Fund, and Benjamin Manwaring, to accelerate product development and scale pilot projects.
GC Angels led the pre-seed round, which will fund team growth and platform development.
"Our goal is to democratise the traditional bra fitting experience, making it accessible and personalised for everyone. The funding from GC Angels will help us to grow Brarista and reduce the £10bn annual cost of lingerie returns that take place due to poor fit. With the support of Ranvir and the GC Angels team, we’re looking to expand into new product categories, empower consumers, and have a real impact in the lingerie and fashion markets."
The London based fashion search platform raised the capital from angel investors connected to Boardwave, Founders Capital, and the WITSEND community.
"The challenge consumers face today is that search engines will always prioritise their business models of paid for advertising, rather than delivering relevant results."
— Angela Vinci, Co-founder and Chief Product and Technology Officer