The investment from GC Angels and Admitad will fund team expansion and international growth.
"RevGlue offers individuals who have been adversely impacted by the pandemic a real opportunity to make a living through social media and other online channels, which is a sector set for major growth this year. We’re delighted to invest alongside a leader in the affiliate marketing space, Admitad, to aid RevGlue’s growth in the UK and beyond as it capitalises on the rise in social media and online retail usage under lockdown. It’s particularly pleasing to be further supporting and encouraging diversity in investment and contributing to job creation across the region, which are key drivers for GC Angels."
AlbionVC led the Series A extension round to support infrastructure expansion and product development.
"Historically businesses had to spend thousands of hours a year manually buying and distributing digital rewards. WeGift helps companies intelligently automate this process to power new customer acquisition and retention campaigns. We give them instant access to a huge choice of rewards and payouts, an ever-growing network of more than 700 brand partners, across 30 markets and 20 currencies. We are disrupting a broken market on a global scale, and this investment, together with our partnerships with Albion VC, Unilever Ventures, SAP.iO Fund and Stride.vc, is an instrumental step forward in achieving our vision."
YFM Equity Partners has led a Series A investment into Leeds-based marketing automation platform Force24.
"In a competitive space traditionally dominated by huge American vendors, we’ve grown – at times against all odds – because we have long stood in the marketer’s corner and are not prepared to lose sight of our values. We take great time and effort to ensure our relationships with clients come first and results second. This has been crucial to our 98% retention rate."
Livingbridge has backed the eCommerce platform provider to support its ongoing expansion and technology innovations.
"Over the past two decades Visualsoft's world class technology and passion for innovation has consistently disrupted the eCommerce landscape. I am delighted to have partnered with Livingbridge and we will now work in collaboration to further accelerate growth and strengthen our position as an industry leader."
