WeGift secures £6m in a Series A extension led by AlbionVC
AlbionVC led the Series A extension round to support infrastructure expansion and product development.
WeGift operates a cloud-based digital payouts platform and open API solution for businesses. The company serves clients across multiple countries with automated disbursement tools.
WeGift has secured £6m in a Series A extension round led by AlbionVC to expand its digital rewards infrastructure. Existing backers including Stride, SAP.iO Fund, and Unilever Ventures also participated in the financing. The new capital will be directed towards building out the company's supply chain through direct brand integrations and advancing product development tailored for corporate marketing teams.
From the founder
"Historically businesses had to spend thousands of hours a year manually buying and distributing digital rewards. WeGift helps companies intelligently automate this process to power new customer acquisition and retention campaigns. We give them instant access to a huge choice of rewards and payouts, an ever-growing network of more than 700 brand partners, across 30 markets and 20 currencies. We are disrupting a broken market on a global scale, and this investment, together with our partnerships with Albion VC, Unilever Ventures, SAP.iO Fund and Stride.vc, is an instrumental step forward in achieving our vision."
Aron Alexander
Founder and CEO at WeGift
Investor perspective
"The gifting and incentives market is enormous but is still largely based on 20th century infrastructure. WeGift’s real time, API-first platform transforms the user experience, underpinning exceptional growth even in this difficult economic climate. We are delighted to support Aron and his team as they build on their early success."
Ed Lascalles
Partner, AlbionVC
Use of funds
- 01Continue product development
- 02Build out infrastructure
