£9.6M
The funding round was led by Notion Capital and will be used to broaden platform access and accelerate product development.
"GoodFit was built to solve these challenges in a market being transformed by automation and AI,"
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The latest funding rounds from the UK tech ecosystem. Updated 16 October 2026.
Announcements
655
Total raised
£24.5B
disclosed amounts
The funding round was led by Notion Capital and will be used to broaden platform access and accelerate product development.
"GoodFit was built to solve these challenges in a market being transformed by automation and AI,"
The minority investment from Partech Growth fund will help IMP Software double its R&D spending and expand its product suite.
"Customers have put huge trust in us over the years, and we take that responsibility seriously. Our success is tied directly to doing a great job for MATs. This investment is about doubling down on that commitment, building more, improving faster, and further enhancing support. Our team have done an incredible job getting us to this point and the strength and depth that we now have across all functions means that we are well placed to rapidly scale the business over the years ahead."
The pre seed round was led by Twinpath Ventures with participation from a syndicate of institutional and angel investors.
"If we want to trust AI, our methods have to be as rigorous as our ideas. Benchmark saturation is creating problems in every domain, from general knowledge, to reasoning, math, and coding. Scientists, researchers and technical teams face mounting pressure as evaluation is exploding in importance and has become essential for tying AI to trust. We need an evaluation framework that scales and can support this."
Puma Growth Partners led the Series A financing with backing from several returning investors and angels.
"We couldn't be happier to be partnering with Puma on this opportunity. We have the team, the tech, the market size and therefore the opportunity to build a $bn business helping brands launch and scale in the world's largest ecommerce market. We needed an investor who matched YASO's ambitions, and we have found that in Puma. We are also delighted with the other co-investors, including the Seed investors, both VCs and Angels, who have been there since day 1, who backed us again in this round. We can't wait to take YASO to the next level!"
IW Capital led the investment round to support product development and commercial scaling.
"Navigator is solving one of the most urgent challenges in digital marketing how to deliver effective advertising in a world where privacy is paramount. With exclusive access to rich data, a proven commercial model, and a leadership team with deep industry experience, Navigator is perfectly positioned to scale. We’re excited to support its next stage of growth."