The London and San Francisco startup raised the seed capital from Base10 Partners and Y Combinator to expand its headcount.
"Outbound sales has stagnated over the past decade, with rapidly diminishing returns. Likewise, generic automation tools – even those promising the wizardry of AI – aren’t penetrating traditional industries because they don’t know how to find relevant prospects, let alone target them effectively."
The pre-seed round was co-led by CapitalT and January Ventures to enable product expansion.
"Volatility in European energy markets is making energy more expensive for users, while decreasing profitability for suppliers. Energy has become a tax, ultimately making small businesses uncompetitive and inefficient. RYE’s mission is to make energy an enabler of growth, instead of a constraint."
The follow-on investment from Future Planet Capital Regional will support new software launches and team expansion.
"This follow-on investment is a fantastic validation of our vision and the progress we’ve made to date. It will allow us to accelerate our product roadmap, delivering innovative solutions that meet the evolving needs of the sector. We’re partnering with utilities to raise the bar for the entire data services industry, and we’re excited to welcome new talent to the team as we drive forward into our next phase of growth."
Point72 Ventures led the round, which follows an earlier pre-seed investment backed by angel investors associated with DeepMind, Strava, and Sequoia Scout.
"This funding marks a turning point, allowing us to make enterprise-grade behavioral modeling accessible to creators, marketers, and organizations globally. Until now, access to experiment with human behavior at scale has been available only to those with corporate-level market research tools. This investment accelerates our mission of bringing advanced behavioral insights to our users, enabling them to better understand societies, customers and public opinion, and make more informed decisions."
Haatch led the pre-seed round with participation from Cape Capital and angel investors to help scale operations.
"There’s no path to net zero without rapidly scaling clean energy – but today, developers are building blind. They’re making multi-million pound decisions without clear data on where they can connect to the grid. Yottar exists to change that – giving them the visibility to act faster and avoid costly mistakes."