The investment from Digital Catapult will enable the company to scale its customer base and drive supply chain resilience.
"Digital Catapult’s investment will enable us to grow our customer base in the UK and Europe as well as expand to international markets where there is growing demand and interest in our solution. The UK has long been a leader in manufacturing, but with increasing global competition, solutions like our SenseNCTM software will be critical to sharpening the country’s competitive edge and reshoring processes back into the UK. Our next step will be to invest further into direct sales and partnerships, where we hope to demonstrate the value of investing into deep tech, and how collaboration and partnership is key to long-term startup and sectoral success."
Members of Henley Business Angels back Anya in the network's second-largest investment to date.
"We are fortunate to receive the investment from Henley Business Angels and looking forward to our new stage of growth with the great support from HBA investors!"
The investment comes from seven members of Henley Business Angels alongside the Southern Angel Investors Club.
"We’re excited to partner with HBA and SAIC as we expand Tradeaze nationwide, using technology to deliver unprecedented efficiency and convenience to tradespeople. In addition, we’ll be creating thousands of driving jobs while helping merchants and contractors save significant capital by eliminating the need to own underutilised vehicles."
The Belfast-based app developer has closed a pre-seed round to scale its team and enter the US market.
"The reality is the big tech companies have monetised our time and attention. Every second spent on their platforms translates to revenue. The incentivisation model is all wrong, which is why we as a society are realising a broad range of negative outcomes, from diminishing attention spans to rising anxiety and body image issues. Our mission is to restore individual agency, empowering people to lead healthy, intentional and fulfilling lives."
