Digital Catapult

"Producing engaging, high-quality content is a necessity for solo creators and small businesses – but they are already stretched thin and juggling multiple business demands. Content creation tools are fragmented, and users producing social media content for the first time struggle with steep learning curves for both mirrorless camera operation and editing software. With a radical new interface that leverages AI, we’re bringing assistive content editing capabilities directly into our camera system and aim to dramatically lower barriers to entry."

"Digital Catapult’s investment will enable us to grow our customer base in the UK and Europe as well as expand to international markets where there is growing demand and interest in our solution. The UK has long been a leader in manufacturing, but with increasing global competition, solutions like our SenseNCTM software will be critical to sharpening the country’s competitive edge and reshoring processes back into the UK. Our next step will be to invest further into direct sales and partnerships, where we hope to demonstrate the value of investing into deep tech, and how collaboration and partnership is key to long-term startup and sectoral success."