Index Ventures led the seed round for the sales collaboration platform, which was founded by former Peakon executives.
"The way businesses engage with their customers one-to-one through sales and customer service teams is changing—and it’s driven both by increasing customer expectations and shifts in the way we work,"
The seed round was led by Fort Ross Ventures alongside OKS Group and angel investors.
"It is technologically impossible to rely on the old cookie-based approach for the proper calculation of ROAS, since most advertising clicks don’t get the credit they deserve,"
The Manchester based technology start-up raised £3.8m in a seed round led by Par Equity to fund international expansion and product development.
"Having the support of Par Equity, Blumberg Capital and Sand Hill East is a powerful endorsement of SamsonVT which demonstrates belief in the company’s potential – we are thrilled to have their backing. There is a huge desire for smart technologies that help OEMs improve customer service, while also allowing them to operate more efficiently and in a more sustainable way. We can help them achieve these goals and this funding will enable us to provide our solutions to more organisations far sooner."
The round was led by Octopus Ventures with participation from Eight Roads.
"With third-party data disappearing, paid social delivering diminishing returns and consumers increasingly overwhelmed by endless brand advertising, our technology puts advocacy at the heart of marketing to reconnect marketers and consumers. The most successful brands are realising how this can drive growth, increasing customer acquisition and returns across the marketing activity spectrum."