Lighthouse Ventures led the pre-seed round, which will fund team expansion and product development.
"At TRIFFT, we believe loyalty should be emotional, not merely transactional. When a customer recommends your brand to a friend or leaves a positive review, that is genuine loyalty. Our platform helps brands understand their customers better and respond more intelligently. The data already exists, but brands are constrained by technical limitations. We built TRIFFT to remove those barriers. Our goal is to become the Shopify of loyalty"
The former Scotland footballer has backed the medical app and will also assume an ambassadorial role with the company.
"I've had a good relationship with Jonny for a long time, working with him right through youth and senior levels with the Scotland team and then into management and coaching. The demand on players has never been greater and the margins of winning are finer than they have ever been, which only makes products like ScribePro more important. Technology like this can make things better for everyone involved in sport. From my experience as a player when I had some injury problems myself I know the process of sharing or even accessing fitness and injury data could be clunky, to say the least. And I'm looking forward to helping develop the platform further, supporting the decisions managers make with players and working with clinicians on recovery programmes and availability."
The pre-seed round was led by Two Magnolias to support the sports technology startup as it launches across Europe.
"We are absolutely thrilled to be leading this round for Movetru. Naomi and her team are solving a critical gap in sports performance with grit, vision, and world-class execution. Movetru represents the best of Northern Ireland’s tech talent, and we are excited to back them on this journey."
The Series B round was co-led by Mundi Ventures and Opera Tech Ventures to support international growth and product scaling.
"We have been at the forefront of shaping digital automotive insurance solutions. Our approach to innovation, with a focus on exceptional user experience, has attracted and retained globally recognisable partners, demonstrating the value in our propositions."
The investment was led by EHE Ventures and will be used to accelerate product development and scale operations.
"Credit scores are broken for millions of people. Our platform provides a more accurate picture of someone’s financial behaviour, especially for young adults, new arrivals to the UK, or anyone overlooked by legacy models. This funding allows us to accelerate product development and scale our impact through partnerships with forward-thinking lenders."
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