Seed9 June 2025

Good With raises £200k from EHE Ventures and other backers to expand its credit scoring technology.

The investment was led by EHE Ventures and will be used to accelerate product development and scale operations.

£200KSeed

Good With is a fintech startup that develops alternative credit scoring technology using artificial intelligence, behavioural psychology and open banking data. Its platform helps lenders assess creditworthiness for consumers who are often overlooked by traditional scoring models.

Good With has secured £200k in funding led by EHE Ventures through its AI Growth Fund, with participation from Innovate UK and angel investors. The capital will be deployed to advance product development and scale the company platform as demand grows among major financial institutions.

The startup focuses on addressing credit inequality by providing lenders with a Readiness Score that incorporates open banking and behavioural insights. This addresses gaps for millions of adults with limited credit history who struggle to access mainstream financial products under legacy scoring systems.

From the founder

"Credit scores are broken for millions of people. Our platform provides a more accurate picture of someone’s financial behaviour, especially for young adults, new arrivals to the UK, or anyone overlooked by legacy models. This funding allows us to accelerate product development and scale our impact through partnerships with forward-thinking lenders."

Gabriela Isas

CEO at Good With

Investor perspective

"Financial services is a tough space for early-stage founders – especially when you’re trying to change the system, not just fit into it. Gabriela and the Good With team are taking on that challenge head-on, using AI to open up access to lending in a more thoughtful, responsible way. It’s exactly the kind of high-impact work we love to support: not just with capital, but with hands-on help across technology, product strategy and go-to-market. We’re proud to be part of their journey to make credit fairer and more inclusive."

Neil Vose

CEO of EHE Venture Studio, EHE Ventures