The funding follows an appearance on Dragons' Den to support international growth.
"Entering the Den was unbelievably exciting and nerve-wracking. We do have plenty of experience pitching for investment – but presenting to a row of high-profile investors on TV is a totally different ball-game. I’ve watched Dragons’ Den since the early days and was delighted when Sara joined the show, bringing a refreshing professional slant."
The financing round was provided by NPIF - Mercia Equity Finance and Mercia funds to support US and European expansion.
"The North West of England has built a strong track record for e-commerce, which stems from its role as a centre for the mail order catalogue industry and the textile trade before that. Pimberly builds on that tradition and is increasingly being recognised as a global leader in its field. The company has been expanding steadily and has created a strong foundation in the US market. This latest investment will help Martin and the team to accelerate its growth and take the business to the next level."
Peter Jones backed the gourmet gummy sweet company after an appearance on the BBC television programme.
"After watching Dragons Den since the age of nine, just being in the studio was a pinch me moment. With adrenaline running through my body, catching Sara’s eye and seeing her smile, as I walked out the lift, settled my nerves immediately. The feedback in the Den was incredible and to have Peter’s vote of confidence in the brand and myself, left us really excited about what the future holds for Tasty Mates."
Morgan Stanley led the seed round to support platform expansion and data science development.
"Despite 90% of the UK’s 33.8 million female population experiencing monthly hormonal symptoms, women’s health has for too long been fragmented and underserved. Unfabled has already empowered thousands of women to find effective treatments for common, yet hugely disruptive, hormonal and reproductive conditions like PMS, Polycystic Ovary Syndrome (PCOS), endometriosis and menopause."