Unfabled secures £1.3m seed investment led by Morgan Stanley to expand its women's health platform.
Morgan Stanley led the seed round to support platform expansion and data science development.
Unfabled is a women's health platform that provides accessible and clinically backed supplements designed for female wellness. The company translates community insights and lived experience into high street retail products.
Unfabled has secured £1.3m in a seed round led by Morgan Stanley, with participation from Exceptional Ventures, Atomico Angels, Founders Factory, Chai Ventures, Syndicate Room, and 3 Sisters Ventures, alongside several angel investors. The fresh capital will be directed towards expanding the consumer-facing platform and advancing the company in-house data science capabilities for its B2B offerings. The raise follows growing recognition of the economic and social potential within the women's health sector, with the company aiming to further close the historical data gap in female health.
Founded in 2021, the London-based company has built a community of hundreds of thousands of users seeking targeted solutions for conditions ranging from menstrual health to menopause. By combining direct-to-consumer discovery tools with market intelligence for businesses, Unfabled looks to provide crucial behavioural insights for healthcare providers and corporate partners.
From the founder
"Despite 90% of the UK’s 33.8 million female population experiencing monthly hormonal symptoms, women’s health has for too long been fragmented and underserved. Unfabled has already empowered thousands of women to find effective treatments for common, yet hugely disruptive, hormonal and reproductive conditions like PMS, Polycystic Ovary Syndrome (PCOS), endometriosis and menopause."
Hannah Samano
Founder at Unfabled
Investor perspective
"We have been impressed both by Unfabled’s platform and their reach, partnering with leading brands in the space. With an engaged community of 50,000 women and educational content on women’s health reaching 40M+ views, Hannah and the team’s proven organic approach has enabled Unfabled to grow impressively since 2021."
Sanghamitra Karra
Managing Director and EMEA Head of the Morgan Stanley Inclusive Ventures Group, Morgan Stanley
Use of funds
- 01Continue product development
- 02Fund research and development
Investors
Sanghamitra Karra
Morgan Stanley
Matt Cooper
Exceptional Ventures
Atomico Angels
Founders Factory
Chai Ventures
Syndicate Room
3 Sisters Ventures