Snowplow Analytics secures investment from Databricks Ventures to drive joint go-to-market initiatives.
The strategic backing from Databricks Ventures aims to expand technical integrations and joint customer solutions.
Snowplow Analytics provides an AI-ready customer behavioral data platform that enables organisations to generate trustworthy first-party data. The technology helps brands capture customer journeys and power marketing performance.
Snowplow Analytics has secured investment from Databricks Ventures to extend the partnership between the two companies. The funding will support joint go-to-market initiatives, technical integrations, and solutions designed to streamline the delivery of artificial intelligence. As part of this collaboration, Snowplow will join Databricks Partner Connect later this summer to facilitate customer access to its behavioral data.
From the founder
"This investment represents our shared commitment to support more organizations to develop composable Customer Data Platform (CDP) use cases on the Lakehouse platform."
Yali Sassoon
Chief Product Officer at Snowplow Analytics
Investor perspective
"We look forward to featuring Snowplow in Partner Connect later this year, making it even easier for customers to discover and access their offering."
Andrew Ferguson
VP, Corporate Development & Ventures, Databricks Ventures
Use of funds
- 01Accelerate go-to-market
Investors
About the company
Snowplow Analytics
Snowplow Analytics provides a platform for generating AI-ready customer behavioral data.