Snowplow Analytics secures £7.4m in Series A funding led by Atlantic Bridge
Atlantic Bridge led the Series A round to support product development and international expansion.
Snowplow Analytics provides an AI-ready customer behavioral data platform that enables organisations to generate trustworthy first-party data. The technology helps brands capture customer journeys and power marketing performance.
Snowplow Analytics has secured £7.4m in Series A funding led by Atlantic Bridge, with participation from existing investor MMC Ventures. The capital will support the company as it expands operations across the US, Europe and Asia Pacific regions, while also accelerating its core product roadmap for enterprise data teams.
The business has experienced considerable growth amid an acceleration in digital transformation during the past year. Its private SaaS platform allows organisations to process high quality behavioral data directly within their own cloud environments rather than relying on packaged analytics vendors.
From the founder
"2020 was a challenging year for everybody – but at Snowplow we saw more and more businesses realizing the need to unify customer behavior across all platforms, in a way that isn’t dictated by packaged vendors,"
Alex Dean
CEO and Co-founder at Snowplow Analytics
Use of funds
- 01Expand into international markets
- 02Continue product development
Investors
About the company
Snowplow Analytics
Snowplow Analytics provides a platform for generating AI-ready customer behavioral data.