Snowplow Analytics raises £33.1m in Series B funding led by NEA to advance its data platform
The Series B round was led by NEA with participation from Atlantic Bridge and MMC.
Snowplow Analytics provides an AI-ready customer behavioral data platform that enables organisations to generate trustworthy first-party data. The technology helps brands capture customer journeys and power marketing performance.
Snowplow Analytics has secured £33.1m in Series B funding to scale its operations. The investment round was led by venture capital firm NEA, with participation from returning backers Atlantic Bridge and MMC.
Founded in 2020, the company has developed a platform that allows businesses to collect and structure behavioural data for machine learning and analytics workloads. The fresh capital will support the ongoing development of its proprietary behavioural data infrastructure.
The latest financing brings the total raised by the business to $55m following strong adoption among enterprise customers.
From the founder
"Snowplow was built to solve the need for predictive, behavioral data to drive decisions and insights in a privacy conscious and scalable way,"
Alex Dean
CEO and Co-founder at Snowplow Analytics
Investor perspective
"Snowplow is pioneering the data creation category with a developer-first platform that allows any company to create and consume AI-ready data as if they were Amazon or Netflix,"
Tony Florence
Managing General Partner, NEA
Investors
About the company
Snowplow Analytics
Snowplow Analytics provides a platform for generating AI-ready customer behavioral data.