£7.3M
The seed round was led by Play Ventures, 13books, and Firstminute Capital, alongside multiple angel investors.
"We’ve seen a massive opportunity in connecting user acquisition, marketing, and in-game monetization, areas that have long existed in silos. With the emergence of advanced AI technologies, we’re moving the gaming industry to a continuous optimization and personalization mindset, unlocking new potential for growth. Add to this UA growth funding, and we help games supercharge their growth in a long-term sustainable way."
Play Ventures + 9 others