Itch secures £7.3m in seed follow on funding led by YYX Capital to fuel US expansion and pet insurance ambitions.
The funding round was led by YYX Capital with backing from Accel Partners and Seedcamp, lifting total investment to £12.3m.
ITCH is a subscription-based pet wellbeing brand that provides tailored monthly flea care treatments developed with veterinary experts. The company plans to expand its range into wider pet care products and build an online wellbeing community.
Itch has secured £7.3m in a seed follow on funding round led by YYX Capital, with participation from Accel Partners and Seedcamp. The fresh capital brings the company total funding to £12.3m and will support international expansion into the United States, entry into the pet insurance sector, and ongoing enhancements to the firm data platform.
Launched in July 2019, the direct to consumer enterprise provides monthly subscription kits for pet wellbeing, addressing preventative care needs for owners across the UK. The business recently appointed Andrew Pinnington as chief executive officer to guide its next phase of growth following strong customer acquisition figures.
From the founder
"Offering pet owners direct access to the best personalised treatment products for their pets is proving a winning formula."
James Cox
Co-founder & Chairman at ITCH
Investor perspective
"To date, pet owners have been left underserved, with few companies demonstrating a genuine care for pets that matches the owners."
Carlos Espinal
General Partner, Seedcamp
Use of funds
- 01Expand into international markets
- 02Continue product development
Investors
Categories
About the company
ITCH
ITCH offers subscription-based pet wellbeing products and personalised flea care treatments.