BlackCurve secures £1.5m from Nauta Capital and Mercia to expand its team and product.
The investment was led by Nauta Capital with participation from Mercia.
Share allotment filed at Companies House
BlackCurve develops pricing optimisation software that utilises machine learning algorithms to help ecommerce businesses determine optimal pricing strategies.
BlackCurve has secured £1.5m in a funding round led by Nauta Capital, with participation from existing backer Mercia.
Founded in 2016 by the father and son team of Charles and Philip Huthwaite, the company offers pricing optimisation software powered by machine learning algorithms to assist ecommerce operators in setting optimal prices.
The capital will be directed towards doubling the size of the team and accelerating product development.
Investor perspective
"We are pleased to be able to advise Mercia on this further funding round after their initial investment. We have a longstanding working relationship with Mercia and over that time we have seen first-hand their ability to pick companies with good potential for scale-up, and BlackCurve’s success demonstrates that ability to spot prospects with real promise."
Zickie Lim
Corporate partner, Mills & Reeve
Use of funds
- 01Grow the team
- 02Continue product development
Investors
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About the company
BlackCurve
BlackCurve provides pricing optimisation software for ecommerce businesses.