BlackCurve secures £750k from Nauta Capital and ACF Investors to grow core markets
The pricing software provider has raised £750k from backers including Nauta Capital and ACF Investors to expand its market presence.
BlackCurve provides an e-commerce pricing platform that helps online retailers optimise their pricing strategies. The technology automates inventory mapping and enables automated price adjustments based on competitor behaviour.
BlackCurve has secured £750k in new funding from backers including Nauta Capital and ACF Investors, taking its total amount raised to £3.7m. The company provides decision intelligence software that helps online merchants automate pricing rules and compete with larger rivals.
Founded in London in 2017, the business will direct the capital towards growing its presence in core markets and reducing its cost of sale. The fresh injection follows the company's recent launch on the Shopify app store.
From the founder
"In a world where retailers are competing against Amazon and their army of data scientists, we are effectively bringing Amazon-style pricing capabilities to the small and medium-sized market. We support retailers through the whole pricing journey, from businesses that are just starting out to more experienced e-commerce brands."
Philip Huthwaite
Founder at BlackCurve
Investor perspective
"BlackCurve offers a solution for online retailers looking for a competitive advantage in an increasingly competitive marketplace. The technology is equally valid for e-commerce brands at the beginning of their journey as it is for more experienced players. We are delighted to invest in BlackCurve and excited to see Philip steer the business to continued success."
Paul Fauset
Partner, ACF Investors
Use of funds
- 01Expand into international markets
Investors
Categories
About the company
BlackCurve
BlackCurve provides pricing intelligence software for online retailers.