YFM Equity Partners backed the text analytics platform through its managed British Smaller Companies Vcts.
"With an ever-increasing amount of data available to businesses, many are struggling to make sense of this valuable information. This can prove vital in understanding what is causing business outcomes, and what can be done to change them. Our platform is able to rapidly analyse millions of words and compare them across a range of variables to highlight the critical differences in consumer language, helping to explain market trends, customer behaviour and provide actionable insight including making communication more effective with target audiences."
YFM Equity Partners has provided an £8m follow-on investment to support organic growth and acquisitions.
"We have seen consistently strong growth since YFM’s initial investment, with their funding enabling us to take advantage of market opportunities as well as us benefitting from the team’s strategic insight. Together, we have developed an ambitious plan to scale the business, both in the UK and abroad, through both organic and acquisitive growth, as the sector continues to expand post-pandemic."
YFM Equity Partners has backed the Scottish enterprise resource planning specialist from its Buyout Fund II.
"Cooper Software has demonstrated its ability to really understand its clients’ business operations and, partnering with IFS and NetSuite, to implement market-leading ERP software in order to create bespoke solutions. The addition of its own ProScope product has also shown the company’s potential to develop leading edge, modern software relevant to its target sectors, and we believe there is a real global opportunity to target new international markets with plans already underway to expand into Germany."
YFM Equity Partners has led a multi-million pound private equity investment into connected planning specialist Vuealta.
"Vuealta is a really compelling proposition that is hugely relevant in a post-Brexit and Covid global market. Its position as a key partner to leading cloud-native planning platform Anaplan, which itself is seeing huge traction, gives it a fantastic opportunity to scale with the support of a multi-billion US-based disruptor. We are excited to be involved in this next stage of growth of an innovative British technology business with ambitious global plans, and add to our evolving stable of high-growth UK tech investments."
YFM Equity Partners increases its stake in the video agency through a multi-fund investment.
"The massive growth in video production over the last ten years saw an even greater acceleration in 2020 as businesses worldwide turned to online marketing with video being recognised as one of the most powerful communication tools. With lots of companies wanting to grow their output, Wooshii offers the benefits of a global network of production agencies and freelancers, able to make videos anywhere in the world, combined with sophisticated technology to connect that network with us and our customers. In addition to creating content, we also have the expertise to manage the process of running video operations and even to help evaluate a company's video assets and so help them make the most of their content."
