Relative Insight raises £5m from YFM Equity Partners to fund US expansion and product development
YFM Equity Partners backed the text analytics platform through its managed British Smaller Companies Vcts.
Share allotment filed at Companies House
Relative Insight provides a text analytics platform that uses artificial intelligence to compare language data and highlight consumer insights for corporate clients.
Relative Insight has secured £5m in growth capital from YFM Equity Partners to support its expansion across the United States and fund product development. The company uses artificial intelligence to process large volumes of text data from sources such as customer reviews and surveys to generate business intelligence.
The capital will allow the text analytics firm to scale its operations and grow its client base. YFM Equity Partners backed the round through its managed British Smaller Companies Vcts, adding to a portfolio that includes software providers such as Matillion and Vypr.
From the founder
"With an ever-increasing amount of data available to businesses, many are struggling to make sense of this valuable information. This can prove vital in understanding what is causing business outcomes, and what can be done to change them. Our platform is able to rapidly analyse millions of words and compare them across a range of variables to highlight the critical differences in consumer language, helping to explain market trends, customer behaviour and provide actionable insight including making communication more effective with target audiences."
Ben Hookway
CEO at Relative Insight
Investor perspective
"Data and text analytics is a rapidly expanding market and one with huge potential given the ever-increasing demand for improved business intelligence, and customer insights. The Relative Insight platform is a compelling proposition helping companies to understand why things happen. The heritage of the business resonates with us, and we believe it is a best-in-class platform led by an experienced and very impressive management team."
Dan Freed
partner, YFM
Use of funds
- 01Continue product development
- 02Expand into international markets
