Wavecrest Growth Partners

"In speaking with EDITED’s customers, we heard again and again that they couldn’t imagine doing their jobs without EDITED. That type of advocacy is a clear indication of a company that has found a product-market fit. We are excited to partner with Doug and the leadership team as they capitalise on their market leadership position by further investing in growth,"

"At the most basic level, companies deliver value to customers through the combined effort of their internal teams and suppliers. Companies often under-invest in the supplier experience – in making it easy for suppliers to deliver their best work. However, we’ve seen a significant shift recently and many of the world’s leading brands are investing in technology to address this and to become ‘customer of choice’ for as many of their suppliers as possible."

"The EDITED platform gives us huge data insights of the market in real-time which has helped us immensely with our global pricing strategy. By accurately determining first pricing on products, EDITED has been key to analyze and auto-correct our market positioning, especially in a year when Mango’s sales increased by 6.3% YoY, making up 2.4bn euros."