Growth28 March 2023

EDITED raises £12.2m in growth funding led by Delta-v Capital to accelerate product development.

The growth round was led by Delta-v Capital with backing from Wavecrest Growth Partners, Beringea, and Hermes GPE.

£12.2MGrowth

EDITED provides an artificial intelligence driven merchandising platform that helps retailers connect data and automate actions. The system enables brands to integrate analytics across the product life cycle.

EDITED has secured £12.2m in growth funding led by Delta-v Capital. The round included participation from original backer Wavecrest Growth Partners, as well as Beringea and Hermes GPE.

The company plans to direct the fresh capital toward accelerating product development, forming new partnerships, and pursuing opportunistic mergers and acquisitions to broaden its value proposition.

The investment follows a resilient period of capital-efficient growth for the platform throughout the previous year, despite challenging broader market conditions.

From the founder

"Retailers need to be able to make faster, more surgical decisions, with higher levels of predictability and confidence. With this additional funding, we can continue investing in our platform and allow merchandisers to positively impact their customer experience with powerful insights, fuelled by machine learning,"

Doug Kofoid

CEO at EDITED

Investor perspective

"In speaking with EDITED’s customers, we heard again and again that they couldn’t imagine doing their jobs without EDITED. That type of advocacy is a clear indication of a company that has found a product-market fit. We are excited to partner with Doug and the leadership team as they capitalise on their market leadership position by further investing in growth,"

Colin Barclay

Partner, Delta-v Capital