Edited secures £23.4m in Series B funding led by Wavecrest Growth Partners and Beringea to drive expansion
The funding round was co-led by Wavecrest Growth Partners and Beringea with participation from Hermes GPE.
EDITED provides an artificial intelligence driven merchandising platform that helps retailers connect data and automate actions. The system enables brands to integrate analytics across the product life cycle.
Edited has secured £23.4m in a Series B investment round co-led by Wavecrest Growth Partners and Beringea, with additional backing from Hermes GPE. The company plans to direct the new capital towards product innovation, accelerating team growth, and scaling its international footprint.
Established in London, the business provides analytics and intelligence software designed to help retailers navigate purchasing and pricing choices. The latest injection of funds follows a period of rapid expansion and doubled revenue over the past two years.
From the founder
"Since we started EDITED a decade ago, the vision has always been to transform the retail industry and this next step is A.I.-driven decision automation"
Geoff Watts
CEO, and Co-Founder at EDITED
Investor perspective
"During these uncertain times, retailers and brands need real-time data more than ever. We believe EDITED provides an essential data and business intelligence platform to enable customers to make the most profitable design, pricing, product, and supply chain decisions"
Deepak Sindwani
Managing Partner, Wavecrest Growth Partners
Use of funds
- 01Continue product development
- 02Grow the team
- 03Expand into international markets
Investors
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About the company
EDITED
EDITED provides an artificial intelligence driven merchandising and market intelligence platform for retailers.