EDITED

EDITED provides an artificial intelligence driven merchandising and market intelligence platform for retailers.

London, UK—Founded 2009—Website

£35.6MTotal raised

EDITED provides an artificial intelligence driven merchandising platform that helps retailers connect data and automate actions. The system enables brands to integrate analytics across the product life cycle.

Founders

Geoff Watts

CEO, and Co-Founder

Geoff brings founding and operating experience as the chief executive of EDITED, following earlier ventures including Racedigital and EatInPerth.

Julia Fowler

Co-Founder

Julia brings operating experience as co-founder and chief operating officer of EDITED, alongside board and advisory roles.

Investors

Growth28 March 2023
£12.2M
DC
Delta-v CapitalLead
Wavecrest Growth PartnersFollow-on
BeringeaFollow-on
HG
Hermes GPEFollow-on
Series B15 April 2020
£23.4M
Wavecrest Growth PartnersLead
BeringeaLead
HG
Hermes GPE

Funding history

Growth28 March 2023

£12.2M

EDITED raises £12.2m in growth funding led by Delta-v Capital to accelerate product development.

The growth round was led by Delta-v Capital with backing from Wavecrest Growth Partners, Beringea, and Hermes GPE.

Series B15 April 2020

£23.4M

Edited secures £23.4m in Series B funding led by Wavecrest Growth Partners and Beringea to drive expansion

The funding round was co-led by Wavecrest Growth Partners and Beringea with participation from Hermes GPE.