Sheena brings venture capital and commercial partnerships experience from roles at ITV, UKTV, and Dixons Carphone. She also serves as a board trustee at UNICEF UK.
UKTV Ventures has backed the digital funeral planner with an airtime-for-equity agreement to fund its upcoming broadcast campaign.
"This support marks a significant step towards fulfilling our vision of becoming the go-to destination for funeral planning and support. With the costs of dying and funerals spiralling, there is no better time to get more people pre-planning funerals and also comparing the wide range of prices and choices they have when organising a funeral."
UKTV Ventures and GreenBank Capital have backed Beelivery in its latest funding round to support customer acquisition and business growth.
"These significant investments will allow us to accelerate our leadership position, continue to increase brand awareness, as well as bring new innovations to our unique offering for our customers. The confidence our consumers have shown over the past 12 months has been excellent, and the feedback around ‘reliability’ from our corporate partners during the pandemic has also been outstanding. The feedback is testament to our business model and hardworking community of drivers and support staff."