Phil Barden

"Phil’s investment is significant not least because outside of Uncrowd, he is probably the only other person on the planet right now who can claim to be expert in understanding the role of friction versus reward. Phil Barden’s book ‘Decoded. The Science Behind Why We Buy’ is a foundational text on practical behavioural science, every retailer should read it, we at Uncrowd are honoured to have Phil’s unique expertise now available to us. Together we will continue to transform the next generation of customer analytics."