Uncrowd secures £500k in seed investment led by Phil Barden
Retail analytics startup Uncrowd completes its seed round with backing from behavioural science expert Phil Barden.
Uncrowd provides an experience analytics platform that measures customer experience for global retailers and brands through objective data collection. The business helps companies benchmark performance against competitors and identify areas for improvement.
Uncrowd has completed its seed funding round with £500k led by retail expert and angel investor Phil Barden. The capital injection brings further behavioural science expertise to the analytics startup as it develops its customer choice platform.
The investment strengthens the company's position in retail analytics, building on its existing backing from retail specialists. Barden joins the firm following a career that includes senior marketing roles at Unilever, Diageo and T-Mobile.
From the founder
"Phil’s investment is significant not least because outside of Uncrowd, he is probably the only other person on the planet right now who can claim to be expert in understanding the role of friction versus reward. Phil Barden’s book ‘Decoded. The Science Behind Why We Buy’ is a foundational text on practical behavioural science, every retailer should read it, we at Uncrowd are honoured to have Phil’s unique expertise now available to us. Together we will continue to transform the next generation of customer analytics."
Richard Hammond
Co-founder at Uncrowd