HowNow secures £4m Series A funding from Mercia Asset Management and Pearson
Mercia Asset Management and Pearson backed the Series A round to fund international expansion and team growth.
HowNow provides an artificial intelligence powered learning and skills platform that helps businesses identify and close skills gaps. The company serves enterprise and mid-market clients across over thirty countries.
HowNow has secured £4m in Series A funding from Mercia Asset Management and Pearson to support its international expansion and team growth. The capital will also fund product development focused on knowledge sharing and impact measurement.
The investment follows previous seed backing from Fuel Ventures, Thames Trust, LearnStart and several industry angels. Over the preceding two years, HowNow has doubled its revenue and expanded its customer base across more than 150 countries.
Investor perspective
"Daniela Tsoneva, Investor at Mercia, said: “We are excited to support Nelson and his team in their quest to transform workplace learning. HowNow’s dynamic matching technology ensures users receive the right learning content at the right time. The company is a pioneer in the relatively new but fast-growing learning experience sector and has the potential to become a market leader. The funding will help it expand its global footprint and continue its rapid growth trajectory."
Daniela Tsoneva
Assistant Investment Director, Calculus Capital
Use of funds
- 01Expand into international markets
- 02Grow the team
- 03Continue product development
