The Newcastle technology start-up secured backing from Mercia and the North East Venture Fund to expand its team and product.
"Sales is no longer about the 'gift of the gab'. It is a repeatable and structured process and technology can help to achieve results faster. Allegrow allows companies to increase sales dramatically by eliminating repetitive processes, allowing sales people to spend more of their time having conversations with prospects and turning cold leads into customers."
The funding round was led by Mercia to support pre-clinical testing and manufacturing as the company prepares for clinical trials.
"Our goal is to bring much-needed improvement to the lives of three million dialysis patients. This investment allows us to take a big step towards this, and we are delighted to have won the backing of a consortium of smart, well-funded investors."
The seed round was provided by NPIF - Mercia Equity Finance to fund platform development and team expansion.
"We help organisations of all sizes, from sole traders to busineses with multi-million turnover to identify genuine live opportunities, rather than those which have already been awarded to other parties. The funding will allow us to scale up the business and expand our support team which is key to our customer-led approach."