The oversubscribed round was led by Guinness Asset Management and Maven Capital Partners to fund global expansion and product development.
"We are delighted to be partnering with Guinness and Maven. This investment will be used to transform the future of the offline retail industry, which has struggled over the years to counter competition from online players, by building on our success with our award-winning technology. We are already recognised as the market leader in the mall loyalty CRM sector and this investment will help extend our reach and meet the growing needs and expectations of shopping malls, outlets and brands seeking advanced customer loyalty capabilities."
Maven Capital Partners led the Series A round to help the language platform open a New York office.
"Our value proposition is simple. We help companies address the immense challenge of analyzing unstructured language data, which is growing at a rapid pace,"
Maven Capital Partners provided the loan through the Midlands Engine Investment Fund.
"Our business is centred around delivering products and solutions that provide significant value for our customers in order to make a real difference in people’s lives. This loan will support us with our product development plans and will accelerate our growth plans. We look forward to working with the MEIF team to achieve this."
Maven Capital Partners led the investment round with participation from Maven Investor Partners and CYBG.
"As technology advances and customer requirements evolve, IT innovation is becoming more imperative to the success of an organisation and its future growth. LIMA Group is enabling its clients to gain a competitive advantage by designing and implementing IT solutions which match their organisational structure and business objectives. The market drivers for this type of specialist and highly technical service are overwhelmingly positive and Maven are excited to support the Group’s Senior Management Team on the next phase of their growth journey."
Maven Capital Partners led the seed round with participation from existing shareholders to fund sales expansion and new office openings.
"We are delighted to support Richard and the team as they embark on a programme of growth. Aero will support smaller agencies to attract enterprise level ecommerce website customers and provide an innovative, out of the box solution to those clients. Online sales and ecommerce platforms are highly attractive growth markets and we look forward to supporting Aero as it executes its expansion plans."
