Relative Insight raises £4m Series A from Maven to fund US expansion
Maven Capital Partners led the Series A round to help the language platform open a New York office.
Relative Insight provides a language understanding platform that uses comparative linguistics to help businesses analyse unstructured data. Headquartered in Lancaster, the firm originated from research conducted with Lancaster University.
Relative Insight has secured £4m in Series A funding led by Maven Capital Partners. The capital will enable the language understanding platform to open its first North American office in New York City and continue the development of its technology.
The company emerged from a decade of research at Lancaster University and applies comparative linguistics to unstructured data such as customer feedback and social media. It already works with major advertising agencies in the US market.
Maven backed the transaction using its private client funds alongside the Northern Powerhouse Investment Fund. The investment supports the firm as it pursues broader international expansion.
From the founder
"Our value proposition is simple. We help companies address the immense challenge of analyzing unstructured language data, which is growing at a rapid pace,"
Ben Hookway
CEO at Relative Insight
Investor perspective
"Relative Insight has developed an innovative, industry leading platform using cutting-edge linguistics analytics. It’s a fascinating sector and the team has a range of industry expertise able to support the company’s ambitious growth plans,"
Dave Furlong
Investment Director, Maven Capital Partners
Use of funds
- 01Expand into international markets
- 02Continue product development
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About the company
Relative Insight
Relative Insight operates a language understanding platform that helps businesses analyse unstructured data through comparative linguistics.