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HG

H&M Group Ventures

Corporate

Portfolio

2

companies

By category

  • Marketplace£9.7M
  • Uncategorised£4.5M

By location

  • London£14.2M

Portfolio companies

CM

Cult Mia

Curated online marketplace for independent luxury fashion brands.

L

Laced

Laced operates an authenticated digital marketplace for rare sneakers and luxury fashion.


Recent investments

Seed
£4.5M

The online fashion marketplace has raised £4.5m in a seed round led by Fuel Ventures.

"2025 is shaping up to be a transformative year for Cult Mia as we continue to challenge industry norms and redefine the luxury fashion experience. With the incredible support from our investors and the momentum we’ve built over the last year, we’re focused on scaling our platform, empowering emerging designers, and setting a new standard for ethics and inclusivity in fashion. We’re excited to build on our success in markets like the US and Middle East, and take bold steps towards our vision of making Cult Mia the go-to destination for curated, values-driven luxury."
— Nina Briance, Founder and CEO
Series A
£9.7M

The investment round was led by Talis Capital with participation from H&M Group Ventures and existing backers.

"At Talis, we partner with founders who are set to redefine their industries with unconventional thinking, and Laced embodies this. We saw the business’ potential from the very beginning and this funding round demonstrates our continued support in becoming the leading marketplace for sought-after sneakers and high end luxury fashion."
— Kirill Tasilov, General Partner