Cult Mia secures £4.5m in seed funding from Fuel Ventures and H&M Group Ventures to scale operations.
The online fashion marketplace has raised £4.5m in a seed round led by Fuel Ventures.
An online fashion marketplace connecting shoppers with independent designer brands.
Cult Mia has secured £4.5m in seed funding led by Fuel Ventures, with participation from H&M Group Ventures and other investors. The capital will support international expansion in the US and the Middle East, alongside investments in technology and operational scale.
The financing follows a period of significant growth for the London-based business, which reported a 191% increase in net revenue over the past year. The platform features more than 400 brands from 46 countries and maintains a strict curation process for emerging independent designers.
The company plans to use the fresh capital to further build out its exclusive designer portfolio and advance its sustainability initiatives. Management intends to launch a Series A funding round by early 2026 to support the next phase of growth.
From the founder
"2025 is shaping up to be a transformative year for Cult Mia as we continue to challenge industry norms and redefine the luxury fashion experience. With the incredible support from our investors and the momentum we’ve built over the last year, we’re focused on scaling our platform, empowering emerging designers, and setting a new standard for ethics and inclusivity in fashion. We’re excited to build on our success in markets like the US and Middle East, and take bold steps towards our vision of making Cult Mia the go-to destination for curated, values-driven luxury."
Nina Briance
Founder and CEO at Cult Mia
Investor perspective
"Cult Mia is a shining example of how innovation and purpose-driven entrepreneurship can redefine industries. As we look to 2025, the convergence of technology and retail is set to create waves, and Cult Mia is perfectly positioned to lead this charge. We’re excited to support Nina and her team as they continue to make bold moves and set new standards for the fashion-tech space."
Mark Pearson
Founder, Fuel
Use of funds
- 01Scale operations
- 02Continue product development
- 03Expand into international markets