The investment round was led by BGF, with additional backing from DSW Ventures.
"We have achieved a lot in a relatively short period but having the support of BGF will enable us to significantly accelerate all parts of our business and to firmly establish ourselves as the global leader in the next generation of market intelligence on the next generation of consumers. Having the backing of an experienced investor such as BGF, is an exciting validation of our commitment to reaching this goal."
The funding round was co-led by DSW Ventures and NG Bio alongside a grant from Innovate UK.
"We have been developing this method of treatment for a decade now, with support from Versus Arthritis, and it has proved successful in laboratory tests, but the funding will allow us to move toward human clinical trials."
DSW Ventures led the investment into the Leicestershire software firm alongside Jenson Funding Partners.
"We were immediately drawn to the scale and speed of growth that Andy and Kieran had achieved with minimal capital, as well as the potential of their product in an underserved area of the SEO market. We are delighted to support such a talented founder team from another very exciting regional software company."
The Leicestershire start-up raised the capital from DSW Ventures and Jenson Funding Partners to invest in product development and recruitment.
"We were immediately drawn to the scale and speed of growth that Andy and Kieran had achieved with minimal capital, as well as the potential of their product in an underserved area of the SEO market. We are delighted to support such a talented founder team from another very exciting regional software company."
The Manchester customer rewards platform secured backing to build out its workforce following product-market fit.
"DSW have been incredibly generous and supportive with their time and advice since we founded the business. As a result, we have been able to hold off raising until we found our product market fit, and felt that DSW, along with our co-angel investors, were exactly the right combination to execute our growth plans. We’re excited to take Propello forward with their backing, with significant investment already underway in both the platform and team."