The seed round was led by Blackbird to fund expansion into the United States and product development.
"In under a year, 650 firms across six countries have made Marloo the centre of their practice. What they have built is elevating the entire profession and what every adviser is capable of. It reminds us of the early days of Canva,"
The Series A round was led by Blackbird Ventures and will support international expansion and product development.
"Trades businesses are overwhelmed by calls, emails, and admin – and that friction directly costs them revenue. We’re building AI agents that work like effective front-office staff: answering every call, booking every job, and integrating deeply into the systems trades already use."
The London and Auckland based startup will use the capital to accelerate product development and expand its international footprint.
"Advisers didn’t get into this profession to be buried in paperwork or frustrated by awful software built in the last century. In 2025, advisers deserve technology that is truly AI-first; simple, intuitive solutions that are a pleasure to use. Our goal at Marloo is to empower advisers and their important work by building the number one adviser AI assistant – most loved for its design, simplicity, and ease of use – so they can get back to what matters most: their clients."