Fuel Ventures led the funding round, which included participation from Antler and a grant from Innovate UK.
"Creators are the most underleveraged founders in the world. They have the audience, the trust and the loyalty, but what they have lacked is the infrastructure to turn that into value. Affinity Labs exists to be that infrastructure. We co-found every product with a leading creator and put our AI factory behind it, so each brand launches with the built-in organic distribution that consumer products typically spend years building."
Winfred reads them overnight, pulls out the facts, checks them against Companies House and files them. It was built by C8VA, who do the same kind of work for other businesses: turning messy, unstructured material into something you can search, count and rely on.
The fitness tech start-up raised the capital to support the hybrid sport boom.
"Hybrid fitness is the fastest-growing participation sport globally, yet the digital infrastructure supporting athletes has lagged behind. Our ambition is to build the technology layer that helps athletes train with greater precision, understand their performance and prepare effectively for competition."
The pre-seed round backs the social platform as it opens an institutional seed round.
"The fact that angels, friends and family invested in Luupli before we had traction speaks volumes about the belief in our mission. “We’re building a platform where collaboration—not competition—drives discovery and income. We invite investors to help us democratize the creator economy for the $480‑billion market ahead."
The funding round was led by Artesian with participation from a family office and angel investors.
"Two years ago, we set out with one mission: to challenge the social networking industry and build something that gets people off their phones and back into real life."
The triple dragon investment will help the EdTech studio expand its curriculum-aligned mobile games.
"Before I headed into the studio, I watched every previous episode of the show and prepared responses for every possible question. I was surprised at how impressed all of the tycoons were, and I’m delighted to have been offered investment from not one, but three of them"
