ROXFIT secures £1.9m seed investment led by DSW Ventures and Peter Markham
The fitness tech start-up raised the capital to support the hybrid sport boom.
ROXFIT provides a digital training and race-day performance platform tailored for hybrid athletes. The mobile application combines training tools, pacing guidance, performance analytics, and wearable integration.
ROXFIT has secured £1.9m in seed funding to support its digital training platform for hybrid athletes. The investment round was led by DSW Ventures and strategic angel investor Peter Markham, with additional participation from SWIM Capital and York Angels.
The capital injection will be directed toward accelerating product development, strengthening the engineering and artificial intelligence team, expanding the global ambassador network, and building international partnerships with gyms and training communities.
Founded by Ben Wilson and Joey Allott, the business has scaled rapidly, growing from 80,000 users to more than 260,000 users across 185 countries, driven largely by organic adoption within the global HYROX community.
From the founder
"Hybrid fitness is the fastest-growing participation sport globally, yet the digital infrastructure supporting athletes has lagged behind. Our ambition is to build the technology layer that helps athletes train with greater precision, understand their performance and prepare effectively for competition."
Ben Wilson
Co-founder at ROXFIT
Investor perspective
"ROXFIT’s growth from a few thousand users when we first met Ben and Joey to now more than 260,000 users is exceptional. ROXFIT is now a team of talented practitioners with a passion for hybrid fitness that has built a focused, scalable platform with significant future potential, both in expanding the technology and strengthening engagement with everyday athletes globally."
Doug Quinn
Partner, DSW Ventures
Use of funds
- 01Continue product development
- 02Grow the team
- 03Expand into international markets