Affinity Labs raises $2m to develop software brands alongside digital creators
Fuel Ventures led the funding round, which included participation from Antler and a grant from Innovate UK.
≈ £1.5M at $1 = £0.7537 on 14 Oct 2026
Affinity Labs builds and scales a portfolio of mobile applications in partnership with prominent digital creators.
London-based Affinity Labs has secured $2m in fresh financing to expand its portfolio of creator-led mobile applications. Fuel Ventures led the investment, with backing from Antler and angel investors from Google DeepMind, Meta, and Playfair VC. The capital injection also incorporates a grant from Innovate UK.
The ten-person startup operates by pairing top creators with its proprietary artificial intelligence infrastructure to launch consumer products. The business currently manages three live applications and plans to scale its portfolio significantly over the coming years.
From the founder
"Creators are the most underleveraged founders in the world. They have the audience, the trust and the loyalty, but what they have lacked is the infrastructure to turn that into value. Affinity Labs exists to be that infrastructure. We co-found every product with a leading creator and put our AI factory behind it, so each brand launches with the built-in organic distribution that consumer products typically spend years building."
Edoardo Ricci
CEO and co-founder at Affinity Labs
Investor perspective
"Edo, Ahmed and Sunny represent the ideal founding team to execute on this vision, blending deep technical execution with exceptional commercial drive. By pairing top-tier creator distribution with a scalable group-level AI engine, Affinity Labs is creating a brand-new playbook for software creation."
Hannah Leach
Partner, Antler
Investors
Piers Lawford
Fuel
Hannah Leach
Antler
Innovate UK
Google DeepMind
Meta
Playfair
Marcello Ascani
Kyra
Blazar Capital
JOBI Brands
easyJet
Categories
About the company
Affinity Labs
Affinity Labs partners with creators to build AI-powered mobile applications.