The Manchester startup raised the capital from early investors and advisors to expand its 3D digital twin platform for e-commerce.
"All of this starts from capturing a 3D digital twin with a short video. Our belief is simple: better product content builds buyer confidence – and buyer confidence drives conversion in ecommerce,"
The London-based AI start-up exceeded its target in an oversubscribed round backed by angel syndicates and customer-investors.
"Community has always been at the heart of LaunchLemonade. During this pre-seed cycle, that community compounded trust and carried our story and helped us show what LaunchLemonade can offer in the AI space."
The pre-seed funding will be used to scale the platform and expand solution offerings.
"We’re so pleased to have the backing of mission-aligned investors that really believe in our team and our plan. The commercial case for swapping unsustainable items and processes for a better way of doing things grows stronger every day, and we’re well-placed to help organisations act fast."
The company has also appointed James Hardy as an investor and strategic advisor.
"What really stood out to me was the strength of the team and the clarity of the model. incentifi is built around improving healthier lives while delivering a clear return for employers and partners. Having seen first-hand at Bioniq how impactful it can be when wellbeing and business objectives truly align, incentifi delivers exactly that. I’m excited to be part of the journey ahead."
SFC Capital has backed the pre seed round to support product development and customer deployments.
"We’re pleased to back iMaintain as they address a fundamental challenge in manufacturing, capturing and scaling the knowledge that keeps factories running. The team has a strong understanding of the sector and a clear, practical vision for how technology and AI can deliver real operational value."