The digital advertising technology company secured the capital from co-leads IQ Capital and Draper Esprit alongside existing backers.
"We are delighted to have been able to work again with Grapeshot on this latest fundraising which will be vital to enable it to accelerate its business growth and scale up and to continue its global expansion. With brands and businesses seeking ever increasingly sophisticated methods of targeting, engaging with and defending their customer bases, Grapeshot is ideally positioned to become a global leader in this busy and thriving sector."
The search intelligence platform secured Series B backing from Smedvig Capital and Panoramic Growth Equity to scale its product suite.
"This £8 million investment is a significant milestone for Captify as it will enable us to consolidate our position as the European market leader in search data driven advertising and analytics and put us on course to claim true global leadership. It is indicative of how the European ad tech space is flourishing and providing genuinely tough competition to established US rivals."
The round was backed by London Business Angels and the London Co-Investment Fund.
"In 2014 we built a small, ad-based network in London and ran ad campaigns for Diageo, Apple, 20th Century Fox and other big brands. Now, with the backing of LBA, LCIF and other UK angels, we are creating a nationwide network of 200 screens. It’s a rare thing to say you make 100,000 laugh every week – and the best possible way to address the problem of advertising to a young, male audience."
The Angel CoFund marks its first Northern Ireland investment by backing Sophia's advertising technology.
"Our aim is to help online brands and retailers to connect with consumers in a relevant way and to tackle the growing issue of digital ad blindness; today’s consumers are much more empowered than ever before and brands need to find more effective ways to connect and bond with them online. Today’s investment is a great step forward for the business as we look to build upon the growth we have already experienced. We’re delighted to be working with the Angel CoFund and to be the fund’s first investment in Northern Ireland."
International venture capital firm Beringea led a £2m investment round to support InSkin Media as it expands its technology formats and overseas operations.
"We have a strong track record of investment in the media sector, and are keen to back small, private, UK-based media companies such as InSkin Media. ISM has a clear market offering, a strong management team and real growth aspirations. We are very pleased to be working with Hugo, who has exactly the right experience to take InSkin Media into its next period of growth"
