Praetura Ventures backed the Manchester retail technology start-up in a round earmarked for team expansion.
"As a team of former retailers, we’ve seen first-hand how the retail industry is advancing in many areas but falling behind when it comes to making data-driven decisions. We know how much potential there is for AI and machine learning to improve profits and reduce waste in retail, and we are thrilled to have Prateura join us on our mission to modernise merchandising and put data behind the important pricing and inventory decisions our users make every day."
Maven Capital Partners and the Northern Powerhouse Investment Fund backed the Liverpool-based retail data platform.
"MG was founded by a strong team of retail experts and the technology they've created addresses a genuine need for both retailers and consumers. MG have received encouraging traction from several high-profile retailers, and we're pleased to support Richard, Stephen and Stewart at such a pivotal point in the company's growth journey. We look forward to working with the team to help drive MG forward."
Mercia backed the seed round to support product development and commercial growth.
"We’re on a mission to help businesses transform their data from an expensive, time-consuming challenge into a powerful goal-achieving asset. In Mercia we have found the perfect partner to expand our product and accelerate the growth for Distil and its customers."
VNV Global led the Series A round to support international expansion and product development.
"We are delighted to be partnering with Collectiv to help achieve our sustainability objectives, whilst also delivering material savings. Their innovative approach to supply chain fits well with our vision to be London’s leading boutique restaurant group and enables us to meet the growing customer demand for greater quality and traceability."
