Margin Guardian secures a six-figure pre-seed investment from Maven Capital Partners and the Northern Powerhouse Investment Fund.
Maven Capital Partners and the Northern Powerhouse Investment Fund backed the Liverpool-based retail data platform.
Margin Guardian provides fashion retailers with consumer data insights and targeting services through its browsing platform. The company enables brands to make informed inventory decisions and optimise pricing strategies.
Margin Guardian has secured a six-figure pre-seed investment package from Maven Capital Partners and the Northern Powerhouse Investment Fund. The capital will be deployed to advance platform development, launch an Android version of its companion app alongside iOS, and accelerate marketing activities. Founded in Liverpool, the company supplies high street brands with direct consumer metrics to improve inventory markdowns and protect operating margins.
From the founder
"We believe retailers increasingly need advanced data insight to maintain competitiveness and profit. Our unique purchase intent data will allow them to do just that. We are excited to be partnering with Maven on our journey as they truly understand the data revolution underway."
Richard Blanchard
CEO at Margin Guardian
Investor perspective
"MG was founded by a strong team of retail experts and the technology they've created addresses a genuine need for both retailers and consumers. MG have received encouraging traction from several high-profile retailers, and we're pleased to support Richard, Stephen and Stewart at such a pivotal point in the company's growth journey. We look forward to working with the team to help drive MG forward."
Dean Cox
Investment Director, Maven Capital Partners
Use of funds
- 01Continue product development
- 02Invest in sales and marketing
Investors
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About the company
Margin Guardian
Margin Guardian provides fashion retailers with consumer data insights and targeting services.