The company has raised funding from a member of Henley Business Angels to grow its headcount and scale operations.
"Along with investment, we’ve been impressed by the advice and encouragement that HBA has provided to our growing company. As we look to the next round, we hope to convince more members of the HBA network to back Littledata’s expansion."
Maven Capital Partners led the seed round to support international growth and product development.
"Precursive has built a strong market position, and its state-of-the-art platform provides clients with an all-in-one onboarding and resourcing solution that streamlines operations across the board. Now more than ever, businesses are thinking about how they can improve profitability by becoming more efficient, and tech-driven companies such as Precursive are leading the way in changing the way companies work. The management team impressed us from the outset, as did their ambitious plan to grow and develop the business."
The funding aims to bolster financial resilience and support ongoing innovation in the company automation suite.
"In this environment, our Digital Workers are arguably more important than ever in driving organizational adaptation and resilience, and our role as a strategic technology partner to our customers in many ways becomes more emphasized,"
The strategic investment marks NHN Corp's first backing of a European technology company.
"Our audience management platform also lets marketing collaborate with colleagues on which 'nudges' work best to push different audiences to the next most desirable outcome — whether that’s buying media in a smarter way or messaging via email, messenger platform, etc. It’s a much faster way of understanding and responding to the way your consumers are behaving,"
The seed round was led by LocalGlobe with backing from Global Founders Capital and angel investors.
"During our research we spoke with hundreds of teams who were struggling to move quickly because of the limitations of their data infrastructure. The teams making the most progress were having to invest hundreds of thousands of dollars a year, across separate solutions, to help them get their data under control and it was taking them up to 12-18 months to purchase and implement it all."