Audiens raises £6.5m from NHN Corp to expand international operations and enhance its customer data platform.
The strategic investment marks NHN Corp's first backing of a European technology company.
Audiens provides a customer data platform that enables digital marketers to personalise data and reduce advertising waste. The platform facilitates audience identification and campaign management.
Customer data platform provider Audiens has secured £6.5m in strategic funding from NHN Corp. The capital will support international expansion, team growth, and product enhancement as the company integrates NHN technology and data science capabilities.
The investment marks NHN's first move into a European technology company, opening a channel for its data technology outside South Korea. Audiens intends to augment its platform with advanced data processing and machine learning techniques to improve audience management and consumer behaviour modeling.
From the founder
"Our audience management platform also lets marketing collaborate with colleagues on which 'nudges' work best to push different audiences to the next most desirable outcome — whether that’s buying media in a smarter way or messaging via email, messenger platform, etc. It’s a much faster way of understanding and responding to the way your consumers are behaving,"
Jonathan Brech
CEO at Audiens
Investor perspective
"By supporting them with our data science, technology and advertising leadership, plus our extensive customer insight data, we can deliver an exciting marketing game-changer,"
JS Lee
Director, NHN Corp
Use of funds
- 01Expand into international markets
- 02Grow the team
- 03Continue product development
- 04Fund research and development
- 05Invest in sales and marketing