The Middlesbrough-based e-commerce platform has raised £2.8m from Mercia Ventures to expand its team and integrate new technology.
"Salesfire’s mission is to help retailers grow their e-commerce sites and drive revenue. Our new Salesfire AI technology will be revolutionary in giving them scope to identify more anonymous site traffic and opening up a whole new world of marketing and data opportunities. We are pleased to have the continued support of our investors in this latest round and really excited to be at the forefront of AI in e-commerce."
The Liverpool-based startup has raised £500k in pre-seed investment alongside an Innovate UK grant to fund international expansion and product development.
"We truly believe that re-commerce will be as game changing as ecommerce was 20 years ago and brands can now activate this new revenue channel within a few days."
The funding round was led by Mars Growth Capital with participation from existing backers.
"Reaching profitability while maintaining significant growth demonstrates the strength of our business model and our long-term vision. This success is a testament to the dedication and hard work of our entire team."
Maven Capital Partners led the investment to support international growth and platform enhancements.
"We are thrilled to receive this backing from Maven Capital Partners. Their continued support validates our significant progress in scaling Fixtuur and demonstrates their trust in our vision for the future. Having Steve Klin and Charlie Sharland onboard adds unparalleled expertise to our leadership team. Their knowledge and experience will be invaluable as we continue to scale globally and enhance the impact of our platform."
