Birl secures £500k in pre-seed funding to expand its fashion resale platform and enter new markets.
The Liverpool-based startup has raised £500k in pre-seed investment alongside an Innovate UK grant to fund international expansion and product development.
Birl operates a fashion resale platform that allows consumers to trade in pre-owned clothing directly on brand websites. The company aims to address environmental waste in the clothing industry through circular economy solutions.
Liverpool-based fashion technology startup Birl has secured £500k in pre-seed funding to accelerate its commercial growth. The capital injection also unlocks an additional £350k grant from Innovate UK previously awarded earlier in the year. The proceeds will support the company as it expands its operations into the Nordic region and develops its product roadmap, which includes new trade-in solutions for football and rugby merchandise.
Founded in 2023, the startup provides a white-label widget that integrates directly into brand websites, allowing shoppers to exchange used garments for instant store credit. The platform handles the logistical network for the reseller ecosystem, enabling brands to tap into re-commerce without internal overheads. Birl continues to scale its Liverpool team as it targets £1m in revenue for 2025.
From the founder
"We truly believe that re-commerce will be as game changing as ecommerce was 20 years ago and brands can now activate this new revenue channel within a few days."
Peter Lydon
Chief Product Officer at Birl
Use of funds
- 01Continue product development
- 02Expand into international markets
- 03Grow the team