IW Capital backed the immersive shopping platform in its first investment into the company.
"IW Capital is proud to invest in Situ Live. This investment will enable the company to continue its exponential growth. Situ Live has reinvented the consumer shopping experience by blending traditional and digital retail marketing, encouraging consumers to interact with brands in a whole new way."
The pre-seed round was led by Fuel Ventures with participation from Oracle VC and angel investors.
"My vision is to significantly improve the home moving process and this funding round is a major step towards achieving that goal. As an ex estate agent, I have witnessed firsthand the issues that can arise in the industry due to poor practices, which can lead to consumers feeling sceptical and negative towards the entire sector."
The pre-series A round was led by 24Haymarket with backing from Northstar Ventures, UKRI, and Dhiraj Mukherjee.
"Whilst most companies have some form of volunteering or a social good program, typically engagement is really low. We solve that by making doing good bite-size, on-demand and based on your exact location with off-the-charts employee engagement results. That’s because the world wants to do good: we’ve just made it so much easier. This raise lets us help businesses everywhere deliver incredible impact."