The funding comes from the UK athlete-led venture capital firm to connect sports figures with the ticketing platform.
"This investment from The Players Fund signifies an exciting new chapter for Seat Unique as we expand our reach to wider audiences. One of the key advantages of this partnership is the access to The Players Fund’s extensive athlete network. With their support, we can work closely with renowned athletes to increase brand visibility and promote the unique experiences available on our platform."
The funding round was led by Mercia Ventures with participation from NFU Mutual and private investors.
"I’m delighted that we have concluded our latest fundraise, and in doing so am able to welcome NFU Mutual to the shareholder register. The support we have received from these major institutions is a testament to the hard work and outstanding commercial progress that my team have been able to make over the last eighteen months."
The round was co-led by Inven Capital, 2150, and AENU to accelerate fleet expansion and software development.
"Travelling by bus or coach doesn’t have to be rubbish. It should be possible to deliver an experience that beats a car – because someone else is doing the driving so you can have your time back – but that requires a relentless focus on the passenger experience. Things like live tracking that actually works, super-simple pricing, easy ticket changes and near-perfect reliability."
The financing supports the regtech pioneer as it transitions from development to live operations.
"As an investor committed to fostering innovation, we at The Cynosure Group are thrilled to continue our partnership with GSS. The strides made since our initial investment underscore the company’s potential to revolutionize the sanctions screening industry. We look forward to supporting GSS in their continued journey towards solving critical challenges with ingenuity and impact."
